Search Engine Optimization (SEO) is a technique to optimize your site for positioning higher in the search engine result pages. Website optimization techniques can be part of two noteworthy territories – ON Page SEO techniques and OFF Page SEO techniques. Today, in this blog entry, we will talk about the agenda on page SEO techniques.
With many significant changes in Google Algorithm in the course of recent years, it very well may be troublesome for a blogger or SEO expert to monitor what’s as yet pertinent and what’s not in the field of SEO.
There are various new factors that surface in ON page optimization.
ON Page SEO Checklist for 2019
#1. URL/ Post Permalink Structure
Universal Resource Locator (URL) is the address of the page on your website. Initial three to five expressions of URL are the most imperative, so attempt to incorporate focused on the keyword at the start of the page URL. You can include modifier along with the engaged keyword to target long tail keyword. Attempt to dodge numbers in Page URL. Make it unmistakable and abstain from spelling botches. While composing URL, you should utilize Hyphen (- ) as a separator for in excess of 2 words, don’t’ utilize underscore (_) as a separator.
#2. Meta Tags Optimization
When we talk about meta tags, we have so many meta tags and we should optimize all meta tags for good ranking and page speed.
But here I am talking about mainly two tags which are “Meta Title” and “Meta Description”.
Your meta title is the page title which is the clickable text of your web page when it shows on the search engine result page. It helps you to get good CTR (Click Through Rate), so without any doubt, your title must be unique, descriptive and must grab viewers to click on the title. Also, Google gives more importance to words.
So I recommend that you should add the focused keyword in your title tag, as they will help you to get the higher rank with the desired keyword. The page title should be in between 65-70 characters, Google will show approx 65-70 characters of your page title in SERPs (Search Engine Result Pages). In short, your page title should be short, clear and descriptive.
Write meaning full and original meta description, put your focussed keywords in a way that it looks natural and not the unnecessary stuffing of keywords. It must be attractive and short at the same time and try to avoid repeating the same words unnecessarily. The length of the description is not more than 300 characters. Try to add CTA (Call to Action) words like “Read More”, “Download” etc. It helps to improve your CTR of your web page.
#3. Heading Tags
We have six heading tags like H1, H2, H3, H4, H5, H6, they show the priority of the heading or you can say heading and sub-heading wise of the article. H1 tag plays the very important role in search engine ranking factor and by default, our Title of content is written in the H1 tag. Through H1 tag, search engines understand the niche of your web pages, so take it on high priority in your ON Page SEO strategy. Use only one H1 tag. You can use multiple H2 and H3 tags if required and make sense. Try to add focused keywords or LSI (Latent Semantic Indexing) words in your Heading tags especially in the H1 tag.
#4. Image Optimization
Use at least one image on a web page. Search Engine can’t read the images, so you should add alt tag for images. Your alt tag must define the image or you can add the keyword in the alt tag. The filename of the image must be your focused keyword or phrase to help the search engine to identify the image is all about. This will help you to get traffic from google image search.
#5. Internal Linking
Internal linking is a standout among other approaches to keep your guests for a more drawn out time on your website. I will recommend that you add some applicable pages’ links to your new page or blog entry. The best case of internal linking is wikipedia.com, yet don’t include various links in a blog entry like Wikipedia articles yet a few old blog entries can be linked in another post on significant keywords.
#6. External Linking
Including appropriate external websites’ links, a site page isn’t destructive according to google refreshes. Utilize No Follow if external website’s Domain Authority (DA) is lower than your website. I will propose that you endeavor to include external links of some mainstream or confided in websites like Wikipedia, YouTube, moz.com and so forth. One more imperative thing is that you shouldn’t utilize your focused on keywords as anchor tags for external links.
#7. AMP/ Mobile Friendliness
Nowadays, mobile users are increasing every day. So make sure your web page or website is responsive and mobile friendly for mobile or tablet users. Also, you can check it in Google’s mobile-friendly tool. All search engines are now giving high priority to the mobile-friendly websites.
#8. Content Duplicity
Duplicate content is the nearness of the same content on various web pages. Continuously check your new blog entry content in literary theft checker. In the event that you have the same content on different URLs (web pages) in the website, at that point utilize accepted URL indicating the first content pages.
#9. Keyword Research
You Should do the Keywords research to prepare a list of words on which you want to rank organically on SERP (Search Engine Result Page). Must sure that you have added your keywords or LSI words in the page title, URL, Heading tags and in content also. Don’t do unnecessary keyword stuffing but it looks natural.
#10. Page Speed
Page speed is one of the ranking elements which Google has authoritatively affirmed. 75% users won’t come back to your site if your site speed is moderate. You can enhance page speed with the assistance of Google page speed bits of knowledge tool.
#11. XML Sitemap and Robots.txt file
An XML sitemap informs search engines regarding all pages of your site that you need to be indexed. With it, search engines become more acquainted with how as often as possible is site refreshed and which links are there on your site. Sitemaps don’t straightforwardly influence SEO yet are important to guarantee that all pages of the site are indexed by the search engines.
With Robots.txt record, you can give particular guidelines to search engines’ crawlers/spiders, the product robots, that index your substance and store it in the search engines’ database. You can choose which pages ought to be slithered and which shouldn’t with the robots.txt record.
#12. Link Broken (404 Error)
Link broken is 404 error it occurs when the web page doesn’t anymore. It shows the message like “Not Found”.
It affects the website negatively, it shows that the user comes to your website and find nothing. You should optimize link broken pages in two way:
- You can redirect the 404 error page to any specific page like the homepage or any page you want.
- You can show a broken page message.
I hope this checklist covers almost each and every On Page SEO factor which should be taken into consideration in formulating a proper SEO strategy in 2019. It is tedious to follow every On Page SEO checklist, but I am sure this list will help you to stay a step ahead of your competitors.
Let me know your feedback and also if you think that any other point should be there in this checklist, by using the comment section below.